People who attempt to start a career in the top position soon learn they have a lot to learn. Leading the business forward may appear easy, but perceptions are deceiving. If the interest in owning a business exists, set up an appointment with a supervisor or executive in the field and ask about their experiences. The time will be well spent as the reality of what management takes sets in.
Start at the Beginning
People with some experience in a field, such as digital marketing, may be able to skip the entry-level position, but that is the best to expect. Working most of the positions needed to operate an agency is the best way to learn all the details. Problem-solving at higher levels is easier with experience at the lower levels of the agency because you will know of what you speak. There are no shortcuts that compare to years of experience because making mistakes is how people learn.
Fill in Skill Gaps
Pay attention to concepts, methods, and innovative ideas that are not strong points. Take the time needed to improve skills and analyze those areas. That may be accomplished with a night class at the university, an online course offered, a series of podcasts, articles, workshops, or personal tutoring. Be honest about abilities to compensate for weaknesses before they cause problems for clients.
It is expensive to be the boss. Start-up capital is not easy to come by with so many businesses failing in this economy. Having a chunk of saved money to let possible lenders know you are serious will be helpful when the time comes to strike out on your own. Be sure to have the cash to cover at least six months of bills in the bank as well because money will not be coming from the business for a while.
Do Not Burn Bridges
Be sure to leave the current job on excellent terms. It is not wise to begin a business with your competition on a mission to help it fail. If the business does not succeed, having a job available will be ideal. Former coworkers and supervisors may even be a source of support and a sounding board for ideas to improve business performance.